Overall visitors were very satisfied with Hospitality NZ 2008, satisfaction lever were greater than the previous year and only 3% of the respondents expressing dissatisfaction

Power of the Show Catalogue

58% of visitors will use the Show Catalogue to contact exhibitors after the show.
61% said they would keep the Show Catalogue for more than a month after the show.
87% of visitors stated that more than 1 person, other than themselves, would have access to the Show Catalogue (18% said it would be accessed by 7 or more people).
14% of visitors surveyed expect to keep the Catalogue for over 12 months with another 20% expecting to keep for over 5 months.

Statistics from HospitalityNZ 2008

Key Findings

“To keep abreast of industry trends” and “to look for new products” were the most important reasons for attending Hospitality NZ.
Overall, respondents report that they were “satisfied” with the achievement of their major objectives in attending.
The visitors opinion of the variety and layout of exhibits was high
46% of visitors viewed the website before attending the show
75% of respondents stated they would and 25% that they may attend Hospitality NZ in 2007. Only 5% stated that they would not.
Of those who held direct authority or influence for purchasing;
- 26% bought or ordered something at the show.
- Average purchases, were over $350
- 48% organised a quote or appointment
- 75% saw something that they were likely to buy within 6 months after the show
- 92% were likely to make contact with an exhibitor after the show

Following is a detailed visitor breakdown on how many people attended the show, what sort of companies they came from, the sort of products they were interested in, and the sort of purchasing power they wielded.

Main Sectors that visited HospitalityNZ 2008*

Restaurant	23%
Cafe	14%
Educational Sector	13%
Catering	9%
Food Distributor / Wholesaler	6%
Hotel	6%
Bar / Nightclub	4%
*% of respondents that answered question

Attendance by Buying Responsibility*

44%	Responsible for Buying Decisions
34%	Influence buying Decisions
22%	No Responsibility
*% of respondents that answered question

Analysis by Purchasing Power*

$0 - $1,000	40%
$1,001 - $5,000	7%
$5,001 - $10,000	15%
$10,001 - $25,000	7%
$25,000 - $50,000	9%
$50,000 - $100,00	8%
$100,001 +	14%
*% of respondents that answered question

Buying Interests of Visitors

Beverages (excluding wine)	27.3%
Business Services	19.3%
Capital Equipment/Kitchen Appliances	27.1%
Food	48.2%
Other	0.8%
Furniture & Furnishings	17.3%
Housekeeping	8.4%
Wine	24.6%
Music / Entertainment Systems	9.1%

Job Description of Attendees

Owner / Operator	28%
Management	28%
Chef	16%
General Staff	24%
Other	4%

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